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Intent in a tent! February 24th 2026, at the O2, London. Sign up now
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Intent in a tent! February 24th 2026, at the O2, London. Sign up now
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Intent in a tent! February 24th 2026, at the O2, London. Sign up now
Use Case

Email Engagement 
with Intent

Target your customers’ intent or affinities to make every email more meaningful than catch-all campaigns.
Discover use caseDiscover use case
Email Engagement Intent image
140%
Email clickthrough rate uplifts
Email Engagement Use Case

Why send email campaigns
with Intent?

Without intent...

Analytics show what people have done, but they lack context into the why. Reporting is also focused on retrospective, binary measures. Things like like page types viewed, actions taken or other attributes, such as traffic source or device.

Ecommerce teams then focus on actions like clicking, converting or bouncing but can't see what happens in between. This misses key details, and is not actionable in-moment.

...and with Intent

Insights with intent means you can understand and prioritise your visitors based on their true context. Who is ready to buy? How many are struggling? How many are looking at abandoning at any given point?

See your traffic composition and value in a way other retailers can’t. Move past short-term results by seeing how your visitors progress along the buying journey.

VS

Customer Spotlight

28%
Arrow Up
Increase in email signups by predicting exit intent
Read their storyRead their story
On the Beach Customer Image
Learn how a major travel company used real-time exit signals to boost email sign-ups without harming conversion.
Without real-time data, On The Beach couldn’t react to real exit intent.
They means visitors who browsed and bounced never saw an email capture.
With Intent, email capture was triggered earlier (and at the right moment) to convert more visitors.
"By using intent data to segment and target our audience in Klaviyo we doubled our email open rate, and saw a like-for-like increase in conversion value of 160%."
Image of Aaron Smedley
Aaron Smedley
Chief Digital Officer, Le Chameau

Easy ways to improve
email engagement with Intent

Understand email campaign performance

Segment your email campaigns by buying stage, affinities or intent segments. Prioritise areas of high potential.

Only use incentives when needed

Send discounts or other offers only to those who likely need one to convert, or who may not return to site without one.

Align your campaigns to real affinities

If a customer has shown recent affinities, only send them relevant emails. Don’t distract them or miss your chance.

Personalise email campaign content

Tailor your engagement campaigns’ design, messaging and offer to the customer’s intent segment.
Collin Intent coach image
Hello 👋 I’m Colin, your Intent coach
Let me know if you have any questions about using Intent in your day-to-day workflow
Get in touchGet in touch
Integrations

Works with (or without) 
the tools you already use

Treating every visitor the same doesn‘t have to be the default

See how Made With Intent can help you create more impact by adapting your experiences to real-time needs.
Get a DemoGet a Demo
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