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Intent in a tent! February 24th 2026, at the O2, London. Sign up now
⛺
Intent in a tent! February 24th 2026, at the O2, London. Sign up now
⛺
Intent in a tent! February 24th 2026, at the O2, London. Sign up now
Use Case
Features with Intent
Prioritise site features depending on your visitors' needs, to only show things like social proof, chat or reviews if they help.
Discover use caseDiscover use case
10%
Better feature conversion
Features Use Case
Why ask for visitor emails with Intent?
Without intent...
Features like recommendations, social proof or live chat can really support visitors on their journey. The issue is when brands give visitors everything, all at once...regardless of what they really need.
When surfaced to visitors at the wrong time, potentially effective features are at best ignored and at worst reduce intent. Plus impression costs often mean paying for this privilege.
...and with Intent
Made With Intent surfaces your features at the optimal moment, by responding to the real-time context of your visitors.
Why show scarcity messaging to somebody who isn’t going to buy? Why risk reducing intent with inappropriate experiences? Use your features in a strategic, customer-first way.
VS
Customer Spotlight
See how a leading jewellery retailer turned hesitant shoppers into sales by surfacing softer calls to action at the right moment.
Without intent, Ernest Jones couldn’t distinguish hesitant onsite shoppers.
The team believed a softer call to action could add engagement and sales.
With Intent, they used ‘save for later’ or the right users, to add impact without inappropriate pressure.
“Made With Intent gives us the context we never had. We’ve shifted from blanket experiences to meaningful ones that meet the moment. It’s changing our mindset as a business.”
Meera Roy
Head of Product, Signet Jewelers
Simple ways to optimise site features with Intent
Target social proof
Create more impact (and reduce costs) by only showing your existing social proof to appropriate visitors.
Assist those who need it with chat
Nudge struggling visitors to use chat tools in real-time, right when they show signs of struggle. Leave the rest alone.
Reassure at the right time
Highlight messages or reviews right when a visitor needs assurance. Not too soon. Not too late.
Hello 👋 I’m Colin, your Intent coach
Let me know if you have any questions about using Intent in your day-to-day workflow
Get in touchGet in touch
Integrations
Works with (or without) the tools you already use
Treating every visitor the same doesn‘t have to be the default
See how Made With Intent can help you create more impact by adapting your experiences to real-time needs.
Get a DemoGet a Demo
Join the brands already using Intent to make ecommerce experiences more appropriate.
