The O2, London, 25th February 2027
Intent in a Tent
A free event for people working at eCommerce brands. Especially those who know finding growth right now means thinking differently. And using agentic AI. Obviously.
What it’s all about
350 eCommerce people sharing ideas in a tent
We're throwing our third summit focused on insights, impact and intent. And, yet again, it’s all in a tent.
But intent isn't just a datapoint we unlock, it's about understanding, appropriateness and relationships. So we approach everything about our event with this attitude in mind.
This means you'll spend the day at tables with people who share your challenges and interests. What better way to solve your problems than together, inspired by unexpected speakers, with a free bar.
But intent isn't just a datapoint we unlock, it's about understanding, appropriateness and relationships. So we approach everything about our event with this attitude in mind.
This means you'll spend the day at tables with people who share your challenges and interests. What better way to solve your problems than together, inspired by unexpected speakers, with a free bar.
Apply for your ticket
The whole thing is free and tickets are by application for people working at ecommerce brands only.
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Event principles
The written rules behind the tent
01
Like a wedding,
not a work thing
not a work thing
We're bringing together our people for a celebration of something we all love: finding a new edge. Note: If you're open to thinking (and doing things) differently, then you are "our people". Come meet others like you. You'll fit right in.
02
It‘s all about the
people in the tent
people in the tent
You know how we go on about stages? Well, the stage isn't what matters here. The talks will be excellent, but just wait for the conversations. We'll curate your table to make sure you meet people with the same goals.
03
For eCommerce
operators only
operators only
The only way this works is if we get enough of the right people together. So you need to be experienced and at a brand to get one of the 350 tickets. But while you will need to contribute to the conversation, it is totally free.
04
Critical thinking, friendly space
We want you to think differently about your eCommerce strategy. So you can do more with less. So you can find value that others overlook. You’ll learn how to do just that, by seeing how others are taking a new approach.
Join us at Intent in a Tent 2027
Apply for a ticketApply for a ticket
Speakers & agenda
Coming soon 👀
The day will run from 10am to 5pm (with breaks and food) then we'll head to the VIP area for the after party. And if that sounds good, just wait to see who we have lined up to speak...
