London, February 24th 2026
Intent in a (bigger) tent
A free event designed to help brand-side eCommerce leaders find growth through new perspectives. All in a biggest tent we could find in London. (Yes, it's the O2).
What it’s all about
350 eCommerce people sharing ideas in a tent
We're throwing a second, completely unique summit talking about eCommerce Intent. And insights. And impact. And it’s all in a tent. (Seriously).
But intent isn't just about getting a new perspective. It's about appropriateness and relationships. And we approach everything about our event with this in mind.
The whole thing is free, and tickets are by application for people working at ecommerce brands only. This means you'll spend the day at tables with people who share your challenges and interests. What better way to solve your problems than together, inspired by unexpected speakers and expert moderators?
But intent isn't just about getting a new perspective. It's about appropriateness and relationships. And we approach everything about our event with this in mind.
The whole thing is free, and tickets are by application for people working at ecommerce brands only. This means you'll spend the day at tables with people who share your challenges and interests. What better way to solve your problems than together, inspired by unexpected speakers and expert moderators?
01
Like a wedding,
not a work thing
not a work thing
We're bringing together our people for a celebration of something we all love: finding a new edge. Note: If you're open to thinking (and doing things) differently, then you are "our people". Come meet others like you. You'll fit right in.
02
It‘s all about the
people in the tent
people in the tent
You know how we go on about stages? Well, the stage isn't what matters here. The talks will be excellent, but just wait for the conversations. We'll curate your table to make sure you meet people with the same goals.
03
For eCommerce
operators only
operators only
The only way this works is if we get enough of the right people together. So you need to be experienced and at a brand to get one of the 350 tickets. But while you will need to contribute to the conversation, it is totally free.
04
Critical thinking, friendly space
We want you to think differently about your eCommerce strategy. So you can do more with less. So you can find value that others overlook. You’ll learn how to do just that, by seeing how others are taking a new approach.
Free, exclusive
access
access
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Keynote speakers
Speakers to get you thinking different
Aron Gelbard, Founder, Bloom & Wild
Mark Rushmore, Founder, SURI
Colette Laxton, Founder, The Inkey List
Aron Gelbard, Founder, Bloom & Wild
Mark Rushmore, Founder, SURI
Our speakers are here to share how they found value others overlooked. We think eCommerce is entrenched in a way of working, looking for a way, desperately, to innovate. These founders want to give that inspiration to you. More coming soon.
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Timings
The agenda on the day
11am
Arrive. Coffee. ☕️
Say hello to your table and your host, David (our founder).
12pm
Intro, Keynote #1, followed by a roundtable
We’ll keep this under wraps for now. Needless to say, you’ll be impressed and inspired.
1pm
Spotlight talk #2, followed by a roundtable
Our second speaker will take the stage, and you’ll swap tables to meet new people.
1.45pm
Lunch is served 🍱
And it’ll be delicious.
2.30pm
Spotlight talk #3, followed by a roundtable
Our third speaker will take the stage, and you’ll swap tables to meet new people.
3.10pm
Using intent: A customer view
With our gold sponsor, we’ll show everyone how intent makes optimisation smarter.
3.30pm
Break 🖤
And it’ll be delicious.
4pm
Spotlight talk #4, followed by a roundtable
Our fourth speaker will take the stage, and you’ll swap tables to meet new people.
4.45pm
Using intent: A customer view
With our gold sponsor, Bloomreach, we’ll show everyone how intent makes optimisation smarter.
5pm
Close & more drinks. 🍹
We've got to be out by 10pm.
Venue
The O2. In London.
(It‘s the biggest tent we could find)
Apply for a free ticket
We have 350 spaces for people at eCommerce brands only. Get on the list while you still can.
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Indigo Room,
O2, London
February 24th, 2026
eCommerce brands only. Limited availability.
Our lovely sponsors
What people said about Intent in a tent, 2025
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“A great event, full of insights, different perspectives and best of all, a group of smart people looking to make meaningful progress.”
Intent in a Tent. Phwoar, what an event 👌. I knew they were on to something, but it completely surpassed my expectations.
“Some might call me a fan...some might even say super-fan...but let’s be honest, who wouldn’t be after an event like that?””
“Ecommerce events...too many sales pitches, death by slides and limited time for networking. Today, however, Intent in a Tent really changed that view for me.”
