Insights with Intent

Why analyse your traffic with Intent?
Without intent...
Analytics show what people have done, but they lack context into the why. Reporting is also focused on retrospective, binary measures. Things like like page types viewed, actions taken or other attributes, such as traffic source or device.
Ecommerce teams then focus on actions like clicking, converting or bouncing but can't see what happens in between. This misses key details, and is not actionable in-moment.
...and with Intent
Insights with intent means you can understand and prioritise your visitors based on their true context. Who is ready to buy? How many are struggling? How many are looking at abandoning at any given point?
See your traffic composition and value in a way other retailers can’t. Move past short-term results by seeing how your visitors progress along the buying journey.
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Simple ways to get more impactful, human insights with Intent


Understand your visitors’ intent


See traffic quality


Explore your priority segments


Enrich your other data

Works with (or without) the tools you already use
Get real-time, human context on each and every visitor to your site



