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Intent in a tent! February 24th 2026, at the O2, London. Sign up now
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Intent in a tent! February 24th 2026, at the O2, London. Sign up now
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Intent in a tent! February 24th 2026, at the O2, London. Sign up now
Use Case
Abandon Emails with Intent
Follow up with visitors who showed purchase intent but may not return on their own. Leave the rest alone.
Discover use caseDiscover use case
65%
Increase in campaign impact
Abandon Emails Use Case
Why send abandon emails with Intent?
Without intent...
Abandonment emails tend to take a one-size-fits-all approach. Broad triggers, like viewing products or adding to cart, see an email sent to every visitor hitting the criteria.
Ignoring intent means many emails frustrate customers. But irrelevant emails or overusing discounts doesn’t just fall flat. It harms brand, eats into profitability and drives unsubscribes.
...and with Intent
Made With Intent allows you to only send abandonment emails to appropriate visitors. At the right time. With content personalised to affinities or likelihood to return.
Why risk annoying people who are not ready to buy? Why throw discounts at visitors who are likely to return by anyway? Adding intent to your abandonment emails means you don’t have to.
VS
“We used to do one-size-fits-all emails. Now we match message to mindset. That shift came directly from using intent segments.”
Meera Roy
Head of Product, Signet Jewelers
Simple ways to optimise abandon emails with Intent
Understand email performance
Segment abandonment emails by buying stage, affinities or intent segments to prioritise accordingly.
Target abandon cart emails at purchase intent
Only send your abandon cart emails to visitors who showed purchase intent are unlikely to return on their own.
Trigger abandon browse emails for real affinities
Only trigger browse abandonment campaigns for visitors who have a genuine interest in products.
Personalise content and incentives
Tailor the messaging, design and offer within your abandon emails depending on the segment or product category.
Hello 👋 I’m Colin, your Intent coach
Let me know if you have any questions about using Intent in your day-to-day workflow
Get in touchGet in touch
Integrations
Works with (or without) the tools you already use
Treating every visitor the same doesn‘t have to be the default
See how Made With Intent can help you create more impact by adapting your experiences to real-time needs.
Get a DemoGet a Demo
Join the brands already using Intent to make ecommerce experiences more appropriate.
