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Email Segmentation with Intent
Improve email performance by targeting based on visitor intent
Move beyond traditional email segmentation and find new growth by sending emails (or not) based on the context behind every session, increasing click through rate by 100%.
Get an up to 100% increase in click-through rate
How Made With Intent helps you
Our real-time optimisation agent
mirrors in-store timing and relevance
Understand a visitor’s mindset
Use Session Summaries to understand the context of a visitor’s journey; what they engaged with, and their mindset on leaving.
Trigger the appropriate campaign
Only send Abandon Browse or Abandon Basket emails when a shopper is actually at the right point to respond, instead of triggering them by default.
Personalise content based on context
Enrich emails with context of a visitors session; an incentive if they indicated they need one, or the products they built affinities towards.
Email segmentation, powered by Intent
Integrate with your CRM
Add intent to customer profiles
Update in-session or as a summary
Integrate with your CRM
Add intent to customer profiles
Update in-session or as a summary
Integrate with your CRM
Add intent to customer profiles
Update in-session or as a summary
Integrate with your CRM
Add intent to customer profiles
Update in-session or as a summary
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Getting Started
Set up experiences in minutes with
Agentic Campaigns
Agentic Campaigns
01
Define the experience
Choose a ready-made overlay or in-page template, customise it to your brand, and tell the Agent what to optimise for - conversion, AOV, revenue, or even a custom goal.
02
See results in days, not weeks
Your Optimisation Agent gets to work immediately, testing across multiple intent segments at once so you reach value faster. No manual testing or guesswork required.
03
Let it run
The Agent automatically shifts traffic toward what’s performing best as results emerge, improving performance over time with no ongoing monitoring or updates needed.
Rapid setup. Faster results.
Choose from 20+ templates
Run overlays and in-page experiences
Launch in under 5 minutes
Choose from 20+ templates
Run overlays and in-page experiences
Launch in under 5 minutes
Choose from 20+ templates
Run overlays and in-page experiences
Launch in under 5 minutes
Customer Spotlight
See how MandM made every email more timely and relevant by replacing static segments with real-time intent data
Without Intent, MandM segmented emails on a six-week engagement window.
Testing intent segmentation, they sent less to some and more to others — and performed better.
With Intent, emails became more timely and contextual based on how ready a visitor is to buy.
“Intent means we can engage customers with the right message for their buying stage, through the channel they best respond to.”
Andy Webb
Head of Customisation, On The Beach
Integrations
Works with (or without) the tools you already use
Launch intent-based email segmentation in minutes
See how Made With Intent can help you unlock the growth you’ve been missing.
Get a DemoGet a Demo
Join the 100+ eCommerce brands using Intent
