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Intent in a tent! February 24th 2026, at the O2, London. Sign up now
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Intent in a tent! February 24th 2026, at the O2, London. Sign up now
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Intent in a tent! February 24th 2026, at the O2, London. Sign up now
Use Case
Discounting with Intent
Offer smarter discount incentives in real time, only when visitor context suggests they are needed to close a sale.
Discover use caseDiscover use case
42%
Average margin savings
Insight Use Case
Why trigger discounts with Intent?
Without intent...
Retailers often offer discounts as a blanket promo to all visitors. Whether they have just landed, gone to exit or were going to buy regardless.
Although likely to increase short-term conversion, margin impacts mean they're unlikely to increase overall revenue. All this, while building a discount-driven customer base who will expect an incentive to purchase going forward.
...and with Intent
Intent allows you to be strategic with promotions. Only discount to those who need it. Even personalising the type of discount based on how someone might purchase.
Why offer discounts to those who are going to buy anyway? Why offer discounts to those who will never buy? Discounting with Intent means you don’t have to.
VS
Customer Spotlight
Discover how a specialist bathroom brand used intent-based discounting to lift conversions without giving away unnecessary margin.
Without Intent, Better Bathrooms used discounts generically or not at all.
Their team faced a difficult trade-off: accept higher exit rates or risk margin.
With Intent, they offered context-aware discounts only when an abandon was likely.
“Our discount strategy is reliant on Made With Intent and we've seen margin enhancement improvements of over 10% as a result.”
Jay Shufflebottom
Trading Direct, Buy It Direct Group
Simple ways to optimise your onsite discounting with Intent
Only discount when it's needed
Start by only targeting your existing discounts at visitors who have shown they need an incentive to complete their purchase.
Target product or price affinities
Surface specific discounts to visitors who have shown interest in purchasing a product but are now showing signs of struggle.
Offer dynamic discounts
Personalise discounts based on the severity of a visitor’s intent to purchase or abandon. Positive or negative.
Personalise discount content
Adjust the content or amount of your discounts, depending on the product or price point affinity of the visitor.
Hello 👋 I’m Colin, your Intent coach
Let me know if you have any questions about using Intent in your day-to-day workflow
Get in touchGet in touch
Integrations
Works with (or without) the tools you already use
Giving every visitor a discount (or not) doesn‘t have to be the default
See how Made With Intent can help you save margin and create more impact by adapting your discounts to real-time needs.
Get a DemoGet a Demo
Join the brands already using Intent to make ecommerce experiences more appropriate.
