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How retailers are using intent data to be more effective and more appropriate to their customers

Article

The Intent-Based Segmentation Framework for Ecommerce

A new way to segment your online customers by their intent. Based on millions of sessions, 250+ intent signals and being more human in how we sell.

Article

Online Discounting: A Race to The Bottom or a Strategic Ecommerce Growth Lever?

Discounting has implications. It can either devalue a brand or strategically drive growth when used thoughtfully and in alignment with customer intent. Preserve your margin and stop discounting recklessly.

Article

Ecommerce Insights and Best Practices: Real-Time Analytics

Real-time analytics are transformative, how can ecommerce leverage these insights to enhance customer experience, boost conversion rates, and stay ahead of the competition?

Article

Data Insights: Pop-ups, Timing, and Intent

Optimising the timing and intent behind pop-ups can significantly enhance user engagement and conversion rates. Explore data-driven insights for deploying effective pop-ups that align with customer behaviour and intent.

plays

How retailers are using intent data to be more effective and more appropriate to their customers

Play

Trigger Email Capture Using Predictive Exit Intent

Waiting until somebody has decided to leave your site isn’t the ideal time to ask for their email—even if the offer is good. It's time to get predictive.