Segments

Our latest articles on intent-based marketing in eCommerce.

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Segments
Metrics
Post-visit
In-Session
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Articles

How retailers are using intent data to be more effective and more appropriate to their customers

Article
The Truth About CRO: Why Metrics Aren’t Enough

Relying solely on metrics isn't enough for successful conversion rate optimisation. Let's breakdown the importance of real-time customer behaviour, intent, and the broader context behind the numbers to truly enhance your ecommerce strategy.

Article
The Intent-Based Segmentation Framework for Ecommerce

A new way to segment your online customers by their intent. Based on millions of sessions, 250+ intent signals and being more human in how we sell.

Article
Traditional Ecommerce Segmentation Needs a Revamp

Traditional ecommerce segmentation isn't fit for purpose. Explore how evolving customer behaviours and advanced data insights are driving the need for more dynamic and personalised segmentation strategies in ecommerce.

Article
Data Insights: Cart Abandonment During Checkout

Uncover the reasons behind cart abandonment during checkout and how to tackle this common ecommerce challenge. Look at real data, with insights from millions of sessions across hundreds of products.

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How retailers are using intent data to be more effective and more appropriate to their customers

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Adjust Abandoned Basket Emails To Customer Intent

Without intent data, retailers tend to treat all basket abandonment emails the same. Predictive insights offer a more effective way.

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Trigger Email Capture Using Predictive Exit Intent

Waiting until somebody has decided to leave your site isn’t the ideal time to ask for their email—even if the offer is good. It's time to get predictive.

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Find Opportunities By Adding Intent Data To Customer Profiles

By adding intent insights to profiles, retailers can see not just what customers have done, but what they are likely to do next.

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Prioritise Adaptive Messaging Based On Customer Intent

A one-size-fits-all approach to ecommerce means many sites show inappropriate messaging to customers. But it doesn't have to be this way...

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Exclude Would-Be Buyers From Onsite Discounting

Stop offering discounts to people who show all the signals of buying. Protect your margin without slowing sales by using intent data.

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Find High Opportunity Segments Using Intent Data

With intent data, you can ensure your engagement efforts prioritise the segments who can drive the most incremental revenue. Learn how.

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Send Conversion-Focused Emails To High Intent Customers

By making your emails appropriate to customers with high intent, you can increase CTR and drive incremental revenue. Find out how.

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