Use cases

Don’t discount if you don't have to. Maintain your brand and your bottom line by only giving money off when it makes a difference.

Review the composition of your website visitors in the Intent platform to answer the question: "How many of my visitors are ready to buy?"

Analyse how your third party platforms are performing with intent data. Do they work for users who just browsing? Would they have purchased anyway?

Integrate customer intent data with AB testing tools to allow you to target more appropriate experiments to in-flight visitors.

Target your third party features (like recommendation engines or live chat providers) on the intent of the user, not just their location on site.

Alter when you send your emails based on the intent of your audience, not just the content within them.

Identify (and target) users who have a high level of intent to purchase, but haven’t added any items to their bag yet.

Most of your visitors aren’t ready to buy. Care for those who are just browsing to ensure they return when they are ready.

Understand which paid campaigns are driving positive traffic by seeing what level of intent and buying stage relevant visitors reach.

Know where to focus, by finding audiences and areas with high potential according to their intent to purchase compared to actual conversions.

Integrate data with your CDP to see predictive data and enhance your customer profiles with realtime behavioural insights.

Integrate data with your website analytics to allow you to overlay intent data with behavioural website data in tools like GA.

Integrate intent data with your customer experience platform to allow you to segment by more human experience insights.

Use intent data in trading meetings to help balance your site experience through a new lens—not just conversion, but performance too.

Identify when a visitor might leave your website based on real behaviours and do something before they decide to exit.

Target website visitors with more appropriate experiences in real time, based on their intent and in-moment needs.

Give users a more appropriate experience, by personalising what onsite content they see based on their intent.

Collect more emails by only surfacing your collection experiences when a visitor has a higher chance of providing their details, ready to buy or not.

Build lists based on where users are in their purchase journey and be more appropriate in your email communication.

Go beyond ROAS and weight your budgets towards the campaigns that drive intent and future conversions.

Include or exclude audiences based on their intent or buying stage and run more considered campaigns.