What intent can do for you

Use cases

How Intent can help you hit your eCommerce goals, from insight to optimisation.

Insights
Isolate areas of high potential

Know where to focus, by finding audiences and areas with high potential according to their expected conversion (xC) compared to actual conversion (aC).

Site
Insights
See traffic intent composition

Review the composition of your website visitors in the Intent platform to answer the question: "How many of my visitors are ready to buy?"

Site
Targeting
Optimisation
Add intent to AB tests

Integrate customer intent data with AB testing tools to allow you to target more appropriate experiments to in-flight visitors.

Site
Optimisation
Target discounts

Don’t discount if you don't have to. Maintain your brand and your bottom line by only giving money off when it makes a difference.

Paid
Insights
Measure Paid traffic quality

Understand which paid campaigns are driving positive traffic by seeing what level of intent and buying stage relevant visitors reach.

Insights
Add intent to CDP insights

Integrate data with your CDP to see predictive data and enhance your customer profiles with realtime behavioural insights.

Site
Insights
Add intent to site analytics

Integrate data with your website analytics to allow you to overlay intent data with behavioural website data in tools like GA.

Insights
Add intent to CX platform

Integrate intent data with your customer experience platform to allow you to segment by more human experience insights.

Insights
Report on performance data

Use intent data in trading meetings to help balance your site experience through a new lens—not just conversion, but performance too.

Site
Insights
Analyse third party features

Analyse how your third party platforms are performing with intent data. Do they work for users who just browsing? Would they have purchased anyway?

Site
Targeting
Target third party features

Target your third party features (like recommendation engines or live chat providers) on the intent of the user, not just their location on site.

Site
Targeting
Target in-flight customers

Target website visitors with more appropriate experiences in real time, based on their intent and in-moment needs.

Site
Targeting
Optimisation
Reprioritise site content 

Give users a more appropriate experience, by personalising what onsite content they see based on their intent.

Site
CRM
Targeting
Target email sign ups

Collect more emails by only surfacing your collection experiences when a visitor has a higher chance of providing their details, ready to buy or not.

Site
Targeting
Optimisation
Target high purchase intent

Identify (and target) users who have a high level of intent to purchase, but haven’t added any items to their bag yet.

Site
Targeting
Optimisation
Nurture low purchase intent

Most of your visitors aren’t ready to buy. Care for those who are just browsing to ensure they return when they are ready.

Site
Targeting
Predict exit intent

Identify when a visitor might leave your website based on real behaviours and do something before they decide to exit.

CRM
Optimisation
Targeting
Segment emails by intent

Build lists based on where users are in their purchase journey and be more appropriate in your email communication.

Paid
Optimisation
Prioritise remarketing spend

Go beyond ROAS and weight your budgets towards the campaigns that drive intent and future conversions.

Paid
Optimisation
Targeting
Segment remarketing by intent

Include or exclude audiences based on their intent or buying stage and run more considered campaigns.

CRM
Optimisation
Optimise email send frequency

Alter when you send your emails based on the intent of your audience, not just the content within them.

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