Timing adapts per context. For experiences like popups, overlays or email capture, the agent doesn't just decide who sees it. It finds the optimal moment to deliver it. That timing varies by device, channel, and landing page.

It learns what you'd never test. Manual testing means you pick targeting criteria and hope you chose the right ones. The agent evaluates hundreds of combinations and finds the non-obvious winners, like low intent visitors with specific affinities.