How it Works: Analyse

See your visitors' intent

Our predictive metrics give you a new view on the quality of your visitors, not just how many of them there are.

Expected Metrics

The model behind the metrics

Our tracking listens to the key micro-interactions your customers have on your site. Each interaction is immediately modelled, without latency, using our powerful AI.

This is how we give real-time context and meaning—turning interactions into intent. This is what makes our Expected Metrics possible.

Our script automatically pushes intent data via data layer events. This means you can integrate our predictive metrics into your other platforms and datasets. You can also dig deeper in our dashboard...

Analytics features

Key use cases

Unlock Revenue

Give visitors with a high level of purchase intent exactly what they need to complete their order, depending on their buying stage and behaviour.

NuRture Customers

Most of your visitors aren’t ready to buy.  Care for those who are just browsing to ensure they return when they are ready.

Protect Margin

Don’t offer discounts to those who are going to buy anyway. Maintain your brand and your bottom line by only giving money off when it makes a difference.

Optimise Spend

Ever wondered if the traffic your ads are driving is actually any good? Layer a predictive view into your reporting to ensure your spend is well spent.

Optimise your digital strategy

Give your retail business an edge that others overlook. Use customer intent to gain in-quarter sales, future revenue and a framework that scales.

How eCommerce leaders use Intent
Adapt your store for each user

Improve conversion rate and user satisfaction. Optimise your store experience by focusing on customer buying stages, not just pages.

How Experience teams use Intent
Engage by buying stage

Make your messaging more appropriate by knowing which customers need nurturing or nudging. Repeat orders and LTV gains await.

How CRM teams use Intent
Target purchase intent

Focus your time and budget on likely buyers. Increase your ROAS, decrease your CPA and be more appropriate in your digital marketing.

How Digital Marketing teams use Intent
Respond to visitors in real time

Add a predictive lens to your online store. Prioritise appropriate trading levers based on customer intent and impact on revenue.

How Trading teams use Intent
Set up

1 Line of Code

Seriously. Our tiny script has no impact on your Core Web Vitals and tracks everything you need.


40+ integrations

Our data and triggers work with testing tools, experience engines, ad networks, email campaigns, analytics platforms, CDPs and more.

Set up

5Expected metrics

Our trademarked 0-1 predictor metrics reveal the likelihood of customers taking key eCommerce actions.



Interactions needed to accurately predict a customer’s propensity to purchase.

Why Ecommerce teams Love intent

Unlock customer intent for your ecommerce business

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