Know how your shoppers are shopping with

Intent Segments

Reveal a more human view of your eCommerce traffic. Target areas of opportunity and give a more responsive online shopping experience.

What Intent Segments 
Make Possible

Intent Overview
An overviewof intent performance

Our platform gives retailers a new perspective of their site-wide intent data—revealing the intent levels, buying stages and shopper segments of all traffic.

Using an individualised model, it adapts to the specific nature of your site. This gives you behavioural, predictive context on your visitors and your areas of opportunity.

Intent Segments
Segmentsof real shoppers

Intent Segments let you see your visitors as more than demographics, affinities or conversions. They combine intent, buying stage and journey data to capture real-time needs.

Our platform includes pre-built cohorts that cover the buying journey and custom segment creation. It lets you see how your shoppers are shopping, and target priority areas.

A few examples of ourIntent Segments

Coaching& insights

Using intent performance, our platform recommends high potential segments. It also shares resources to coach you through improving immediate and future revenue growth.

The platform also provides insights. These help you to interpret and compare your data. It also helps you with ideas for custom segments based on where you are over or under indexing.

Predictive Targeting
Triggers& Targeting

It’s not all about insight. Our trigger creator let you target segments onsite. This means you can intervene or adjust messaging based on real-time buyer needs.

With full control over how many times triggers fire (and when) you can ensure your eCommerce experience is always one step ahead of what your customers need.

The 3 game-changing ways How you can use this


Segment and test using intent to discover overlooked opportunities for immediate and future growth.

Respond In-Session

React to customer intent by delivering a more appropriate shopping experience in real time.

Reengage Post-Visit

Align your offsite comms and return to site experience with the intent of past visitors.

  • 2-minute setup
    Just put our tiny script in your <head> or tag manager.
  • Accurate Data
    Our proprietary LLM is trained on over 1 billion events.
  • No PII
    Just GDPR-compliant behavioural insights.

Why Ecommerce teams Love intent

Optimise your digital strategy

Give your retail business an edge that others overlook. Use customer intent to gain in-quarter sales, future revenue and a framework that scales.

How eCommerce leaders use Intent
Adapt your store for each user

Improve conversion rate and user satisfaction. Optimise your store experience by focusing on customer buying stages, not just pages.

How Experience teams use Intent
Engage by buying stage

Make your messaging more appropriate by knowing which customers need nurturing or nudging. Repeat orders and LTV gains await.

How CRM teams use Intent
Target purchase intent

Focus your time and budget on likely buyers. Increase your ROAS, decrease your CPA and be more appropriate in your digital marketing.

How Digital Marketing teams use Intent
Respond to visitors in real time

Add a predictive lens to your online store. Prioritise appropriate trading levers based on customer intent and impact on revenue.

How Trading teams use Intent

Add customer intent to your ecommerce strategy

Use the button below to book your personal Intent demo at a time that suits you. 
If you’re not ready for that, you’ll also find a full interactive demo to play with.

Book a demo
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