Ways to use intent


Align how you sell with how ready each visitor is to buy. Deliver a more appropriate shopping experience by reacting to customer intent in real-time.

Its not appropriate (or effective) to give every visitor the same generic experience. Our platform matches people against segments based on their intent, so you can be more appropriate (and, you guessed it, effective) in how you sell in real time.

Add intent insights to your other tech

By integrating intent data with your customer experience or analytics platforms, you get more human insights in an instant.

This unlocks both a new predictive lens and performance-based measurement. And with in-platform and manual integration options, you can get this data flowing in minutes.

Example of ourIntent Segments

Add predictive targeting to
your store

Integrating our intent data into your CDP or experience tools means you can experiment and personalise using customer intent.

This lets you test, trigger experiences and use 3rd party tools in more appropriate ways. And with simple in-platform integration as well as manual options, you can get setup in moments.

View all integrations

Targeted discounts

Ernest Jones used Intent and Bloomreach to serve a targeted “extra 10%” offer code to relevant customers. This not only protected margin, but increased purchases by 20%.

segment purchases

Considered pop ups

H Samuel combined Bloomreach data with Intent momentum scores to deliver email sign ups when buying behaviours slowed. This increased email uptake by 48% vs time delay and 128% vs traditional exit intent.

segment signups

Why Ecommerce teams Love intent

use cases

Target discounts

Don’t discount if you don't have to. Maintain your brand and your bottom line by only giving money off when it makes a difference.

Analyse third party features

Analyse how your third party platforms are performing with intent data. Do they work for users who just browsing? Would they have purchased anyway?

Add intent to AB tests

Integrate customer intent data with AB testing tools to allow you to target more appropriate experiments to in-flight visitors.

Add customer intentto your ecommerce strategy

Use the button below to book your personal Intent demo at a time that suits you.

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1 Line of Code

Seriously. Our tiny script has no impact on your Core Web Vitals and tracks everything you need.


0 Personal Data

We listen to every micro-interaction and use local storage, without extra cookies or GDPR concerns.


40+ integrations

Our data and triggers work with testing tools, experience engines, ad networks, email campaigns, analytics platforms, CDPs and more.


1 bn+ interactions

Our model is trained on over 50+ eCommerce websites, increasing model accuracy by >20%.