How it Works: Personalise

Target people with care

Our triggers let you apply intent data across your martech stack—in real time on your site or in your offsite campaigns.


Add intent to all your marketing

Our platform makes it easy to push intent-based experiences or experiments, onsite and off it.

With a simple script or tag manager integration, Intent can add value to whatever tech you use to advertise, analyse, optimise or personalise.

Intent personalises using in-moment and past behaviours, but no PII. Why? Because you don’t need to identify someone to predict what they want. Their behaviour is the key, so this is where we start.

How it works

More Care.
More CVR.

By changing your messaging and elements based on customer intent, you can be more personal and more profitable—like Cubitts.

conversion rate

Come back.
Carry on.

By helping your customers pick up where they left off, you can remove friction and get them back into their purchase journey—like HERA.

Engagement rate


By predicting abandon intent rather than waiting for customers to head for the exit, you can intervene more effectively—like MAPI.

Email Signups

Key use cases

Unlock Revenue

Give visitors with a high level of purchase intent exactly what they need to complete their order, depending on their buying stage and behaviour.

NuRture Customers

Most of your visitors aren’t ready to buy.  Care for those who are just browsing to ensure they return when they are ready.

Protect Margin

Don’t offer discounts to those who are going to buy anyway. Maintain your brand and your bottom line by only giving money off when it makes a difference.

Optimise Spend

Ever wondered if the traffic your ads are driving is actually any good? Layer a predictive view into your reporting to ensure your spend is well spent.

Optimise your digital strategy

Give your retail business an edge that others overlook. Use customer intent to gain in-quarter sales, future revenue and a framework that scales.

How eCommerce leaders use Intent
Adapt your store for each user

Improve conversion rate and user satisfaction. Optimise your store experience by focusing on customer buying stages, not just pages.

How Experience teams use Intent
Engage by buying stage

Make your messaging more appropriate by knowing which customers need nurturing or nudging. Repeat orders and LTV gains await.

How CRM teams use Intent
Target purchase intent

Focus your time and budget on likely buyers. Increase your ROAS, decrease your CPA and be more appropriate in your digital marketing.

How Digital Marketing teams use Intent
Respond to visitors in real time

Add a predictive lens to your online store. Prioritise appropriate trading levers based on customer intent and impact on revenue.

How Trading teams use Intent
Set up

1 Line of Code

Seriously. Our tiny script has no impact on your Core Web Vitals and tracks everything you need.


40+ integrations

Our data and triggers work with testing tools, experience engines, ad networks, email campaigns, analytics platforms, CDPs and more.


5Expected metrics

Our trademarked 0-1 predictor metrics reveal the likelihood of customers taking key eCommerce actions.



Interactions needed to accurately predict a customer’s propensity to purchase.

Why Ecommerce teams Love intent

Unlock customer intent for your ecommerce business

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