Our model & how it works
How Made With Intent works
Unlocking intent-based experiences for eCommerce teams, from intent prediction to real-time optimisation.
Listen
Listen to shopper signals in real time
Model
Model those signals to find their meaning
Predict
Return actionable predictions in real time
Respond
Deliver experiences in the moments that matter
Report
Report on the impact and the learning
Single script activation
It all starts with listening
to shopper signals in real time
Add our script to your site. It has no impact on site speed and only takes a minute to setup via your tag manager or site code.
Start collecting signals instantly. No need to worry about tagging events or anything, our AI tech means we collect everything you need.
Enhance with additional context. Map product, price or custom variables to unlock deeper insights into visitors’ interests.
1 Script. 7kb.
No PII
Works on any eCommerce site
1 Script. 7kb.
Models 800+ signals continuously
No PII
Works on any eCommerce site
1 Script. 7kb.
Models 800+ signals continuously
No PII
Works on any eCommerce site
1 Script. 7kb.
Models 800+ signals continuously
No PII
Works on any eCommerce site
Turning signals into context
Our intent model turns behaviour into meaning
Our purpose-built for eCommerce, multi-input, multi-output deep learning neural network is designed to process up to 800 real-time behavioural signals.
>50 billion modelled events
Trained on 100s of sites
Works instantly
Fine-tunes in days
>50 billion modelled events
Trained on 100s of sites
Works instantly
Fine-tunes in days
>50 billion modelled events
Trained on 100s of sites
Works instantly
Fine-tunes in days
>50 billion modelled events
Trained on 100s of sites
Works instantly
Fine-tunes in days
Unlike conventional models that analyse static snapshots, or are just bespoke to your site, our LEM (large event model) excels at recognising evolving patterns of intent across a journey in real-time, so you can respond to the moments that matter.
Single script activation
Two layers working in tandem for rapid time-to-value
A purpose-built model for instant accuracy
Training on hundreds of eCommerce websites refined by years of observing what truly signals intent versus what’s just noise. This has created one of the largest specific ecommerce customer behavioural models in the world giving you comparison against other brands.
A contextual layer that fine-tunes to your website
The models contextual layer then fine-tunes the model to your site’s nuances, without throwing away that global knowledge. That global foundation prevents misbehaviour, accelerates learning, and makes predictions more resilient to change, reflective of the market (trends, patterns, seasonality) while the contextual layer ensures they’re still uniquely yours.
(Really) real-time intent data
Return predictions as visitors shop
Predictions from our model, including all intent data, segments and relevant campaigns, are returned to the site front end where they can be actioned or accessed.
They update on every interaction, not just page loads, so you can respond while shoppers are still deciding. This gives you a real-time, high-cadence insight.
The predictions focus on eCommerce outcomes that move P&L, such as conversion, exit or return. This gives you all the signals you need, with no “predict anything” noise.
>50 billion modelled events
Trained on 100s of sites
Works instantly
Fine-tunes in days
>50 billion modelled events
Trained on 100s of sites
Works instantly
Fine-tunes in days
>50 billion modelled events
Trained on 100s of sites
Works instantly
Fine-tunes in days
>50 billion modelled events
Trained on 100s of sites
Works instantly
Fine-tunes in days
Respond in real time
Really, real time
So you can respond while it still matters
Shopper behaviour can change any second. Our model sees these changes, updates predictions and allows you to act, immediately.
This matters as intent shifts between clicks and within single pages. To respond at the most impactful moments, you need continual updates, not just page loads.
Updates on every interaction
~50ms prediction response time
Cost-efficient inferences
Updates on every interaction
~50ms prediction response time
Cost-efficient inferences
Updates on every interaction
~50ms prediction response time
Cost-efficient inferences
Updates on every interaction
~50ms prediction response time
Cost-efficient inferences
Control over experience delivery
Gives teams two ways to launch campaigns in platform
Unlock growth fast by finding optimal moments
Just define the experience and goal. Our agents will identify and continually validate the optimal delivery.
Learn about Agentic CampaignsLearn about Agentic Campaigns
Design new strategies only possible with intent
Take full control from insight to delivery. Build segments, dynamic experiences and sequenced journeys yourself.
Learn about Custom CampaignsLearn about Custom Campaigns
Transparent reporting
Reports on the impact and the learning
Made With Intent uses a segment-first experimentation model, combined with Bayesian statistics, to help you understand whether an experience genuinely changed the behaviour of a segment, as well as the global impact.
When using Agentic Campaigns, agent reporting shows how performance is evolving and which audiences are emerging. You also can see learning phase, probability to beat control, projected impact and how decisions change over time.
A/B test variations
See impact vs holdback
Transparent agent updates
A/B test variations
See impact vs holdback
Transparent agent updates
A/B test variations
See impact vs holdback
Transparent agent updates
A/B test variations
See impact vs holdback
Transparent agent updates
Flexible integrations
Unlocks intent data
in the tools you use
Our intent data is fully accessible, in real time on your site’s front end or batched after the session. By feeding this into your tech, you can add new context where you already work, from analytics to CRM.
Rapid setup and ROI
Delivers new revenue
in days, not weeks
Step 1
Connect
Just add our script to your eCommerce site and you’ll have accurate, real-time intent data. Our model works immediately and fine tunes to your visitors in days.
Step 2
Prove value, fast
With data flowing, we’ll help you understand intent data and launch your first experiences. Agentic campaigns can be launched in less than 5 minutes and find growth within a week.
Step 3
Scale
From there you’ll have everything you need to start scaling intent with custom campaigns and integrations. Our guides and experts will be there to help you find new growth at every step.