Custom Campaigns
Take full control of intent based experiences,
from insight to delivery
Build experiences around your strategy and make more impact in ways only possible with intent. Turn hypotheses into measurable impact in days, end to end.
Average +9.4% incremental revenue
How it works
Create journeys and growth you couldn‘t before
Find opportunities
Spot high-impact moments using real-time Intent data, aligned to your business objectives.
Define audiences
Build intent segments with our simple builder to target visitors in the moments that matter.
Launch experiences
Create personalised journeys that shift with intent and start to test the impact in minutes.
The average return on intent
+9.4% revenue
+11.2% margin
+31% experience impact
+9.4% revenue
+11.2% margin
+31% experience impact
+9.4% revenue
+11.2% margin
+31% experience impact
+9.4% revenue
+11.2% margin
+31% experience impact
Move from idea to impact
in minutes, not months
Build around your hypotheses
Start with your objective and explore intent data. See how things like categories, page types or acquisition channels affect intent.
Orchestrate the experiences
Select Standard, Dynamic or Sequenced campaigns that adapt as intent shifts, not just page load. Control audiences, triggers and flow.
Launch fast, then adapt intelligently
Go live in minutes. Respond to intent as it develops. Measure performance in real time against the goals that drive your growth.
Launch in minutes
Trigger in real time
A/B test variations
See impact vs holdback
Launch in minutes
Trigger in real time
A/B test variations
See impact vs holdback
Launch in minutes
Trigger in real time
A/B test variations
See impact vs holdback
Launch in minutes
Trigger in real time
A/B test variations
See impact vs holdback
Campaign types
Three different ways to deliver
Standard Campaigns
Surface one or more experiences, based on first segment match or priority order
Dynamic Campaigns
Adapt content in real-time to stay relevant as a visitor’s intent changes
Sequenced Campaigns
Trigger end-to-end journeys in a pre-defined order, based on a visitor’s intent
Target a defined segment with a specific experience, so you can do things like:
- Reassure high intent hesitant shoppers on PDPs with targeted, confidence-building messaging
- Reward real product interest with smart, targeted discount codes
When you match the right audience to the right experience, you drive measurable impact where it matters most.
Adapt your messaging in real time as a visitor’s intent evolves, letting you do things like:
- Shift from education to urgency as purchase intent strengthens
- Replace generic social proof with a targeted incentive when hesitation appears
- Refine product messaging to reflect the visitor’s current stage in the buying journey
By responding to behavioural signals as they happen, experiences remain relevant and aligned to context. Not fixed or generic.
Design multi-touch journeys triggered by intent progression, unlocking the ability to do things like:
- Guide high-value shoppers from comparison to commitment
- Nurture uncertain visitors with progressively stronger reassurance
- Structure an end-to-end journey that reduces unnecessary discounting
By controlling the sequence of experiences, you shape how visitors move toward conversion. You deliver the right response at the right stage, rather than relying on isolated touchpoints.
This is experience optimisation, powered by intent
Templates for you to tweak, so you can focus on strategy
Launch and test 20+ overlay and in-page templates in 5 minutes or less
using Made With Intent. Triggered in real-time, no page load necessary.
Discounting with Intent
Deliver unique, intent-based voucher codes. Even change incentives to fit visitor interests. Get more sales without relying on blanket discounting.
Save up to 42% on marginSave up to 42% on margin
Social Proof with Intent
Launch intent-based social proof, see when messages actually have a positive influence and when they don’t. Fewer messages, higher impact.
Lift social proof impact by 20%Lift social proof impact by 20%
Email Capture with Intent
Deliver email capture at the right times. Power in platform or by triggering your other tech. Fewer predefined pop-ups, more high-quality sign-ups.
Get 40% more email sign upsGet 40% more email sign ups
Messaging with Intent
Share specific messaging when it makes most impact. Move beyond generic, static messaging to the right message at the right time.
See a 15% conversion upliftSee a 15% conversion uplift
Product Discovery with Intent
Help more visitors to find the product that’s right for them, with appropriate nudges and guidance at the time they need it.
Lift product engagement by 30%Lift product engagement by 30%
Prompts with Intent
Deliver in-session nudges to guide visitors, highlight features and prompt action, right when they need it most.
Get 30% more feature engagementGet 30% more feature engagement
Content Prioritisation with Intent
Surface the content that will actually drive action by adapting your pages to match what each visitor cares about in the moment.
Improve conversion by 15%Improve conversion by 15%
See how 100+ eCommerce brands use Intent
Integrations
Works with (or without) the tools you already use
Build your own intent-based experiences, end to end
This used to be a dream or take a data science team, but Made With Intent makes it possible for any brand. See how and unlock the growth you’ve been missing.
Get a DemoGet a Demo
5 minutes
is all you need to get started
and find growth within a week.
and find growth within a week.
Looking to use intent strategically? With Custom Campaigns, you control who sees what and how the journey unfolds, so you can make even more impact.
Explore Agentic CampaignsExplore Agentic Campaigns