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Basket Abandonment
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The Intent Gap Report
Original research on ecommerce’s digital disconnect.
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Colin Spooner
Colin Spooner

Colin Spooner

Colin is our Principal Value Consultant. He's responsible for helping our customers get the most impact out of all things intent.
Rethinking social proof with intent
Intent-led solutions
Rethinking social proof with intent
Colin Spooner
Colin Spooner
•
3 min
August 27, 2025
Rethinking abandonment emails with intent
Intent-led solutions
Rethinking abandonment emails with intent
Colin Spooner
Colin Spooner
•
3 min
July 30, 2025
Rethinking ecommerce email capture with intent
Intent-led solutions
Rethinking ecommerce email capture with intent
Colin Spooner
Colin Spooner
•
5 min
April 24, 2025
Rethinking ecommerce discounts with Intent
Intent-led solutions
Rethinking ecommerce discounts with Intent
Colin Spooner
Colin Spooner
•
5 min
April 15, 2025
Data insights: Cart abandonment during checkout
Intent-led solutions
Data insights: Cart abandonment during checkout
Colin Spooner
Colin Spooner
•
3 min
September 17, 2024
Ecommerce insights and best practices: Real-time analytics
Ecommerce expertise
Ecommerce insights and best practices: Real-time analytics
Colin Spooner
Colin Spooner
•
6 min
August 14, 2024
Online discounting: A race to the bottom or a strategic ecommerce growth lever?
Intent-led solutions
Online discounting: A race to the bottom or a strategic ecommerce growth lever?
Colin Spooner
Colin Spooner
•
8 min
July 16, 2024
Data insights: Pop-ups, timing, and Intent
Intent-led solutions
Data insights: Pop-ups, timing, and Intent
Colin Spooner
Colin Spooner
•
3 min
July 8, 2024

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Giving your unique visitors generic experiences is limiting your growth.
‍Use Intent to make more impact by deciding who gets what and when.
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