Prioritise by intent
9%incremental revenue
Made With Intent helps you align your priorities with customer intent. It reveals where you’re leaking revenue from ready-to-buy segments, so you can focus on your biggest opportunities.
Without actionable intent data, prioritising high-potential visitors is challenging. Ecommerce teams are often limited to historical attributes like page on the site (eg. on checkout), traffic source, number of visits.
This sees retailers focus on past behaviours that are only proxies for current intent. Resources are then wasted on visitors with differing intent levels, reducing overall effectiveness and ROI.
Made With Intent’s data lets ecommerce teams focus on visitors with the highest intent to purchase and/or exit. Performance insights also highlight where purchase intent drops off—from browsing to converting.
This means you can improve resource allocation by focusing on high-intent visitors. Which will in turn increase revenue due to more targeted experiences and messaging.
Incremental revenue*
*when compared to generic optimisation.
3 ways to use
your new prioritisation
Like high-intent shoppers who haven’t converted but look likely to leave. Follow this play.
See where you have higher than average intent drops. By channel, product or page.
Base your roadmap on overlooked revenue and how your customers’ really buy.
Why Ecommerce teams Love intent
1 script
Seriously. With no impact on Core Web Vitals.
0 Personal Data
We listen to 250+ intent signals, but zero PII.
40+ integrations
With analytics tools, CDPs, CRMs, experience engines and more.
1 bn+ interactions
Our model is trained on 50+ ecomm stores.
Unlock customer intent for your ecommerce business
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FAQs (or things you may be thinking)
Made With Intent is designed to be complementary to supercharge your existing tech stack, it doesn’t sit in isolation. As a customer segmentation platform, this means our metrics and segments can automatically feed into your existing ways of working seamlessly.
We believe that intent is fundamental to how you sell, because it aligns with how people really buy. This is therefore less a “platform to manage”, and more “an opportunity to find overlooked value and target it”. This is why we call it Moneyball for eCommerce.
Resource is always limited in this game. The difference here is that Made With Intent is a game changer. We know that’s what all the new tools say…but look what our customers say. Just above, right on this page.
The reason most ecommerce brands don’t focus on customer intent today is not just because it required teams of data scientists (til now), but because we’re entrenched in ways of working. The thing is, this way has ended up being retrospective and aggregated, meaning solutions lack impact and appropriateness.
Made With Intent changes this by revealing intent, and with it, your previously overlooked opportunities. It shows you who to target and what to do for maximum impact.
Made With Intent allows you to prioritise using the most effective prioritisation method possible - how people really buy.
If you know someone has a high intent to purchase but hasn’t bought yet, the hard work is already done. They just require a little push over the line. Yes, Made With Intent will identify these visitors (and others), based on potential opportunity to your business, and provide you with the ability to target them through an integration with your marketing platforms.
Of course, that still requires effort from you to communicate with these segments. But focus creates impact. In most cases, we advocate focusing on segments that might convert now, to demonstrate immediate ROI and incremental revenue. Better prioritisation equates to lower effort in both the short and long run. And our data lets you do this with the tools you’re already using.
It is likely you’ll already be segmenting your visitor base by attribute, RFM (recency, frequency or monetary) or affinity. These segmentation methods are well-known and used, yet are retrospective and therefore can be limited.
Intent metrics, like intent to return, give you the ability to focus on real-time, predictive measures. While this might seem like another segmentation methodology, it simply layers a new view onto your strategy. And not just any view, but the one that is most fundamental to how we sell (and buy) in real life. If you understand customer intent, you can sell in a way that is more personalised, more relevant, more appropriate and, ultimately, more impactful.
Intent isn’t an advanced personalisation strategy, it’s a basic segmentation framework. It’s actually the most simple and fundamental way of segmenting your customers, because it is aligned with how people really buy.
Current online personalisation strategies are often based on attributes which are proxies and assumptions of how people buy differently - traffic source, device, product category, new vs returning etc. Such methods are not truly indicative of how people buy, nor are they personal.
The mindset of the customer - where they are in their buying stage, how likely they are to purchase - is a much more aligned and personal anchor to personalise your messaging and content on. It makes more sense and is now no more difficult than, for example, what page they’re on.
