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The Intent Gap Report
Original research on ecommerce’s digital disconnect.
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Jon Davis
Jon Davis

Jon Davis

I’m Made With Intent’s gob on a stick. My job is to be gobby about everything Intent-y and everything ecommerce. Most of the stuff you’ll read on our site has probably been written by me. (And definitely not Claude.) I also do a really cool monthly newsletter. You should subscribe. It’s cool. And I won’t spam you. Promise. I’ve been in marketing for over 10 years. Big into video games, big into being a husband and a Dad to a teeny weeny human, big into autism advocacy.
You don’t have a customer testimonials problem. You have a targeting problem
Ecommerce expertise
You don’t have a customer testimonials problem. You have a targeting problem
Jon Davis
Jon Davis
•
9 min
May 15, 2026
Cart abandonment: Why In-session intervention beats post-session emails
Intent-led solutions
Cart abandonment: Why In-session intervention beats post-session emails
Jon Davis
Jon Davis
•
9 min
May 4, 2026
Why your email segments don’t tell you who’s ready to buy right now
Intent-led solutions
Why your email segments don’t tell you who’s ready to buy right now
Jon Davis
Jon Davis
•
6 min
April 28, 2026
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