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The Intent Gap Report
Original research on ecommerce’s digital disconnect.
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Jon Davis
Jon Davis

Jon Davis

I’m Made With Intent’s gob on a stick. My job is to be gobby about everything Intent-y and everything ecommerce. Most of the stuff you’ll read on our site has probably been written by me. (And definitely not Claude.) I also do a really cool monthly newsletter. You should subscribe. It’s cool. And I won’t spam you. Promise. I’ve been in marketing for over 10 years. Big into video games, big into being a husband and a Dad to a teeny weeny human, big into autism advocacy.
Made With Intent and Dynamic Yield comparison
Comparisons
Made With Intent and Dynamic Yield comparison
Jon Davis
Jon Davis
•
10 min
August 10, 2026
What are the differences between A/B testing tools and Made With Intent?
Intent-led solutions
What are the differences between A/B testing tools and Made With Intent?
Jon Davis
Jon Davis
•
8 min
July 31, 2026
How Made With Intent and Optimizely work together
Comparisons
How Made With Intent and Optimizely work together
Jon Davis
Jon Davis
•
11 min
July 28, 2026
How Golfbreaks lift conversion by optimising for intent over CVR
Intent-led solutions
How Golfbreaks lift conversion by optimising for intent over CVR
Jon Davis
Jon Davis
•
7 min
July 24, 2026
Best abandoned cart emails: 10 real examples reviewed (and what they actually assume about your customer)
Ecommerce expertise
Best abandoned cart emails: 10 real examples reviewed (and what they actually assume about your customer)
Jon Davis
Jon Davis
•
13 min
June 30, 2026
How to reduce bounce rate in eCommerce using on-site intent signals
Intent-led solutions
How to reduce bounce rate in eCommerce using on-site intent signals
Jon Davis
Jon Davis
•
7 min
June 30, 2026
Diamonds Factory found that the best basket abandonment offer was often no offer at all
Intent-led solutions
Diamonds Factory found that the best basket abandonment offer was often no offer at all
Jon Davis
Jon Davis
•
8 min
June 29, 2026
Build it, see it, ship it: Introducing Visual Editor
Product news
Build it, see it, ship it: Introducing Visual Editor
Jon Davis
Jon Davis
•
4 min
June 16, 2026
The ultimate guide to promotional pricing for eCommerce firms
Intent-led solutions
The ultimate guide to promotional pricing for eCommerce firms
Jon Davis
Jon Davis
•
15 min
May 22, 2026
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